Image Spots

Here are some recent image spots promoting our market leading news team, including 2 (of 5) "Everywhere" spots that called out our coverage of cities and towns across the entire DMA. These spots were part of a geo-targeted OTT buy so spots in the south of the market ran only to viewers living in that part of the market. These serve to reinforce our commitment to serve our LOCAL viewers by calling out their individual town. Creating an emotional connection with our viewers is an ongoing process, and many of these spots help do that. WANE 15 is lucky to have a seasoned news team, with experience as a point of differentiation in the market. We also play up the team's strong connection and involvement in our community, and we wanted to focus on the idea that this is home to us too. I'm also proud of the combination of strong music and pictures to create the emotional connection in our spots that use jingles. It's great when you have a team that can back up the marketing and messaging you put out.